Point of View is an extraordinary stationery store that beautifully presents all the necessary tools for visual projects and creative expression. Designed by Atlelier Écriture , the store spans three floors, each one dedicated to a different aspect, or point of view, of the creative process. Goods to explore different perspectives and appreciate the role of tools in creativity.

Point of View opened in 2021 within The Hyundai Seoul department store followed by the three-storey flagship in 2022. The flagship's three floors offer a wide range of tools from the functional to the extravagant; objects that inspire unique ways of thinking and exploration.